“The concept store is dominating trendsetting…
pushing the boundaries and raising the bar across categories of fashion, home, cosmetics, gifts, and dining. The most dynamic and concentrated version of a ‘department store’, the concept store takes point of view to new heights, blending established brands with rising stars. The best feature – high and low market finds side by side that offer the customer a refreshing retail experience. Fashion rises up around concept stores!”
SPOTLIGHT ON
The Shop at Bluebird, 350 King’s Road Chelsea, London SW3 5UU, United Kingdom
020 7351 3873
“Terrance Conran, who created the trendy home store Conran’s as well as an array of London eateries continues to set the bar high with “Bluebird”, combining two cafes, one high-end restaurant and a fab boutique. The Shop at Bluebird includes womens- and menswear, a day spa and a Real Flower stand. Featured items include books, potter, candles, jewelry… featured labels include diffusion lines from Alice Temperly (Temperly), Marc Jacobs (Marc), Sonia Rykiel (Sonia) and Vanessa Bruno (Athe) as well as collections from Marni, Comme des Garcons, Carven, Alexander Wang and John Derian.”
photos below courtesy of the Shop at Bluebird and Bluebird Chelsea web sites -
NEIGHBORHOOD MUST-SEES
“While in the neighborhood be sure to check out fashion, design and gourmet landmarks on Kings Road, namely Rococco Chocolate; Designers Guild (two shops); Zara and Zara Home; Worlds End by Vivienne Westwood; Manolo Blahnik just off of Kings Road on Old Church Street. For great eateries, look no further than the cafes at Bluebird!”







































